5 Tips to Create a High-Converting Landing Page

 A recent study by Wordstream showed that 53 per cent of the average user's attention is lost within five seconds of landing on a page. If you run a business, you'll quickly learn that landing pages are critical to your efforts at increasing leads and sales. In many cases, they are the make or break for anyone who stumbles across it. With that said, whether you're new to the game or looking for some fresh ideas, try out these five tips to help you create high-converting landing pages.

1) Use Keywords in Headline & Subheadings

With so little time to connect with visitors — and for them to communicate with your brand — you need to efficiently deliver relevant keywords and copy to catch and hold their interest and persuade them to convert.

A high converting landing page should have a strong headline that tells the consumer what they will get from the page without being too salesy. This will make it easier for buyers to understand what you can offer them and allow for more straightforward decision-making.

The subheadings should support the headline and make people read further. Just like Google's very own advice, you need to use numbers (e.g., 5 Tips to Create a High-Converting Landing Page) to entice people into reading on. The length of your content is also important – if it is too short, people will not view it as being beneficial. On the other hand, if it is too long, most people will scroll down to see the next exciting thing on your page. It may be challenging to achieve the right balance, so having a landing page development services team on your side can aid with the design process.

2) Create a Compelling Visual

The faster we consume content, the more impatient we become — and images are the best way to capture and maintain attention by tapping into our already existing neural pathways.

Images help us understand concepts and ideas in an instant — and thus make it easier for people to understand your message and convert.

To utilise imagery effectively on a landing page, be short and clear with your message. The fastest way to do this is to use relevant, branded images which people will recognise instantly. You can test out how well your photos and other pages on your website perform in search engine results pages (SERPs) by optimising them with Search Engine Optimisation (SEO).

3) Make Calls to Action Clear and Prominent

As we mentioned above, the average user’s attention span is just five seconds — so your calls-to-action (CTAs) need to be prominent on your landing page to grab people's attention. In addition to this, they must be clear in communicating to the visitors what they are being asked to do. Your website design should allow your CTAs to stand out while still being elegant and easy to read. An SEO consulting service can tell you how effective your CTAs are.

People expect high-quality content when they come to a landing page — so you need clear CTAs for people to feel they are getting their money's worth.

4) Create Trust

One of the most significant factors in whether people will convert on your landing page is whether they trust you. This can be influenced by several factors, such as testimonials, social proof, and visual cues (e.g., badges and awards). Your local SEO specialist can show you how to properly apply testimonials, reviews and more to help build trust with your audience.

5) Avoid Distractions & Clutter

You need to ensure your landing page is optimised for your business goals and clearly outlines what the consumer can gain from interacting with your brand. If you want to create landing pages that convert, talk to Online Consulting today. We are the Sydney SEO experts that can transform your conversions into tangible results.